“it might be years until the day my dreams will match up with my pay”

Beer is a really big deal in Denver.

This is really funny to me. As a California native, I used to buy beer any day of the week at whatever grocery, liquor or convenience store was nearby. And I used to buy until 2 a.m., which is last call for grocery stores and bars alike.

Upon arriving in Denver I confronted the dreaded “Blue Laws” which prohibited the sale of alcohol in liquor stores on Sundays (bars were open regular hours so you could get as tanked as you wanted) although supermarkets and convenience stores could sell beer with 3.2% alcohol. In my experience there is no point to beer with 3.2% alcohol but I guess committed alcoholics will take what they can get.

As of last summer, Denver decided it was safe to allow liquor stores to remain open on Sundays. As far as I can tell, this has not resulted in the apocalypse. The controversy over this legislation was that it would hurt sales of the pointless 3.2% alcohol beer, which would be bad for convenience stores. I’m not sure if this has actually happened. I haven’t noticed any convenience stores in my neighborhood shutting their doors, at least.

Now, the supermarkets and convenience stores want to sell the real stuff.  Oh yes, actual beer at the 7-Eleven. For the record, we do this in California. We still have liquor stores where you go because the selection is better and you’re not in the market for a 40.

My state senator, Jennifer Veiga is a cosponsor of House Bill 1192.

I guess the independent brewers are not in favor of this plan, because the supermarkets won’t have the space to stock their beers and they are worried this will hurt their sales. Here’s the thing though – and maybe I just hang out with beer snobs, but I can’t imagine that this will be a problem.

I don’t drink shitty American beer. It makes me kind of sick and it tastes bad. Even if I could pick up a six-pack of shitty beer along with my groceries on the weekend, I wouldn’t do it. I would go to the nearest real liquor store and buy beer that was made by an independent brewer because I know it is better.

Currently, everyone in Colorado buys their beer in liquor stores so they make the choice between shitty American beer and craft beers every time they shop. I just can’t imagine a scenario where someone who is a fan of good beer would morph into a Bud Light drinker overnight because they could buy it at the King Soopers or the Safeway. The new law is not going to make American beer delicious, made by a co-op or powered by wind energy.

Since we’re already used to making a trip to the liquor store to get beer, passing the law won’t add any inconvenience to getting beer the usual way.

I’m curious about other Colorado beer drinkers, though. Would you go slumming and drink bad beer if you could get it with your groceries, or make a special trip for Dale’s Pale Ale or (fill in your own favorite independent beer here)?

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One thought on ““it might be years until the day my dreams will match up with my pay”

  1. Mari, I love how most of your blog posts start with this basic outline:

    Colorado is weird. Here’s how we do it in a normal place like California. Silly Colorado! Delve into topic further here.

    It warms the cockles of my heart every time.

    But anywho! Yeah, the independent brewers need to take a chill pill. The only difference between 3.2 shit beer and full-point shit beer is that stupid rednecks get drunk and pass out faster when the latter is more readily available. Since I live next door to some, I say amen to anything that shuts them up before sundown.

    And yeah, the Front Range’s love affair with all things malty & hoppy won’t go flat just because you’ll be able to get a tall boy of full-point Coors Light at the Kum n’ Go. (See what I did there? “Go flat!” I should write for a paper or a sitcom or something. Shiiiit.)

    Besides, many independent brewers have their beer stocked by grocery stores already (examples: Tommyknocker and Boulder Beer). They have to be 3.2 like the big boys, but won’t lifting that restriction make it easier for the rest to join in on the fun? And if everyone is making special trips to Applejack’s and the Argonaut for Dale’s (mmm…. Dale’s), then how long do you think it’ll be before the grocery and convenience stores get ol’ Dale delivering that shit to them himself in his sandal-powered Jeep? Not long, methinks, not long.

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